About Us

Meet Our Team

Douglas Freeley, MD, and Natalia Lazar combined their expertise to create the foundation of exceptional and balanced care at their modern and innovative Medical Spa. Dr. Freeley and Natalia typically work together as a team. Mutual respect for each other's professional expertise increases their synergistic energy, providing optimal results for every patient.

Douglas Freeley MD, Naples FL

Douglas Freeley, M.D.

Douglas Freeley, M.D., is a graduate from New York Medical College and board-certified in ophthalmology. As a retired Army physician Dr. Freeley understands focus and honor. His commitment to patient care is a cornerstone of his practice, whether assessing and treating eye disorders or performing cosmetic procedures.

Dr. Freeley recognized that his expert knowledge of muscles and nerves of the face and eyes would bring a necessary professional perspective to a medical spa. He altered his practice to include cosmetic and anti-aging treatments and founded Naples Vision of Beauty. With more than three decades of experience in the administration of Botox, he stands as an early innovator in the field of Rejuvenation Therapies and Treatments.

Dr. Freeley's continued affiliation at New York University's Ophthalmology Program and Jamaica Hospital's Residency Program in Ophthalmology demonstrates his continued expertise as a sought-after lecturer and instructor.  His experiences in Ecuador establishing remote ophthalmology clinics, while teaching local doctors, speaks to his strong dedication to his profession.

Natalia Lazar

Natalia Lazar is a licensed medical aesthetician, earning her certification in skincare.  With over twenty years of experience in the field of medical assistance and dermatology, she is an expert in the creation of patient plans regarding beauty enhancement, skincare, and state of the art anti-aging technologies.

From performing teen acne facials to anti-aging radio frequency & laser treatments, Natalia offers personal service mixed with her gentle nature. Although raised in Marco Island, Natalia was born in Colombia and is bilingual.

Natalia Lazar Naples FL

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"Dr. Freely and his assistant and awesome! Now that I have found his practice, I can't imagine going anywhere else. Wonderful experience twice, so I am set to stay! Thank you, Dr. Freely!"

Nancy Marino-Harris

“I had the most amazing microneedling facial with Natalia last month that gave me a beautiful holiday glow... You are in the safest hands with Natalia and her high-quality medical-grade equipment. Microneedling gently activates your skin’s own wound healing mechanism to produce more collagen and elastin to plump sagging skin. A stem cell serum is infused into your facial skin via the tiny microneedles to aid healthy skin circulation, smooth fine lines and wrinkles, improve scars, sun damage and even up skin tone. For your aftercare, have Natalia recommend some amazing t4 skin care products. An additional benefit to your microneedling facial treatment is the ability for your skin to absorb antioxidants and serums at a deeper level. It is very important to apply high-quality antioxidants and serums simply because UV or free radical damage will always reduce the amount of collagen the skin produces and you don’t want to impede the beautiful result of increased collagen with Natalia’s microneedling technique!”

Helena Armour

“Dr. Freeley and his staff are quite accommodating with the ability to make you feel comfortable immediately. Their office is a nice change from other places.”

Elle W

“Dr. Freeley and his wife Kris are awesome!!! Took nine of my friends (and counting) to see him, and he does an amazing job!!! Tired of overdiluted, overpriced Botox? Go to Vision of Beauty, they are LEGIT!!! Love their aesthetician, too!! He's the REAL DEAL!! Next up we will do a clinic on peels with all my GFs!”

Lisa Stevens

“Thank you very much, Dr. Freeley!!! Amazing job!!! I am just so happy with what you did for me!”

Irena Shcher

“Natalia is awesome! She is very knowledgeable about skin care and was able to point us to proper skin care products to effectively address my daughter's stubborn acne issue. Her facials also work like a charm to help manage hormonal acne. Natalia is also very friendly and accommodating. She will work with you to make an appointment time that works, even when you have an extremely tight schedule, as we do with four kids. Highly recommend Natalia.”

Patty G

“Best facial I've ever had! Natalie was amazing. The "glow" on my face says it all. Will be going back, for sure."

Danielle Holden

“I visited Dr. Freeley today and loved my experience. I am so excited I found him. I was so nervous to go, but now can't wait to go back. Thank you!”

Paul K

“In a world where everyone is trying to sell you more, it’s great when someone actually listens to what you are wanting to achieve. Dr. Freeley is not only professional, but his years of experience and knowledge are great peace of mind. I would recommend Dr. Freeley to anyone I know.”

Bridgett R

“I am very impressed with Kris and Dr. Freeley. We moved to Naples from Los Angeles, and I have not been able to find the kind of sincere care, professionalism and excellence. They also took time out of their busy schedules to pray for me ... WHO does that? I am so impressed with their hearts and their amazingness. Thank you with all of my heart.”

Elena T

“I have horrible acne and a combination of oily, dry and sensitive skin. When I first came to Natalie, she took one look and knew what products she could use on my skin, what would help me in the future and took the time to answer all my questions. I absolutely love her and wouldn't dream of going anywhere else for my skin care needs.”


“Professional service and warm friendly atmosphere. I highly recommend Natalie for any type of facial. I will definitely be a repeat customer in the future.”


“I have used Natalia for facials, dermabrasion and peels for a few years now. She will help you with the best treatments and products to help you look your best.”

Len H

“Natalie Lazar is the BEST! The full facial treatment is relaxing and energizing at the same time. It always leaves my skin GLOWING and I would recommend treating yourself to this at least once a year!”

Kathi Channell-Beard

“I am thrilled to leave a review for Natalia. 5 STARS! Natalia is a well-educated professional and a lovely person. I've been going to her for over two years and I can't imagine seeing anyone else for my facials and professional skin care treatments. Highly recommend.”

Marge N

“Natalie Lazar gives the best facial I have ever had. She is pleasant and knowledgeable about skin care. You cannot go wrong with her!”

Ellen P

“I loved Dr. Freely! He is so nice! I will definitely return! I've been to at least five other doctors, having moved around, and I'm willing to make the 2.5-hour drive from Tampa to return!”


“Have had Botox a couple times in past, however, was under extreme pressure trying to sell me something else! Not here, you go in, they welcome you with warmth, easy to talk to, very professional, left me excited for my next visit! Will never go anywhere else again!! Loved them!”

Adele A

“Dr. Freeley and his nurse were very friendly and professional. I will use their services again! Great experience.”

Sharon L

“What a wonderful Botox appointment! Dr. Freeley and his nurse were so polite and kind; I will definitely be going back!”

Caijhmon L

“I had Botox and fillers last week. Extremely impressed with Dr. Freeley and his nurse, delightful and friendly; his use of needles very professional without much pain, especially above the lip, which I was terrified to have. Very good results, so happy.”

Jan M

“WOW! Very impressed. I have recommended him to all my friends and coworkers. I am 50 and fabulous, thanks to the efficient and talented Dr. Freeley.”

Ron M

“Dr. Freeley was amazing! And his nurse so sweet. They so kindly accommodated me and my 7-month-old son. Even offering to hold him. I have been to quite a few different med spas. Over the last 10 years, he is the best injector I've had! He was kind and not pushy to add extra services. I will definitely be back and recommend to all my friends!”

Staci B

Why Choose Us

Experience our Unique MedSpa

Naples Vision of Beauty provides expert skin care, anti-aging, age management and eye care services in Naples, Florida. Women and men of all ages seek our services for Botox, Dysport, and injectable fillers, administered by our physician, with more than thirty years of experience. We also offer advanced technology skin care treatments using radio frequency technology to restore and rejuvenate skin, laser therapy, facials and other treatments to give you a more youthful appearance and healthier-looking complexion.

Our full beauty suite (Fractora, Lumecca, Forma, and DiolazeXL) is a high-tech solution to stimulate and restore skin health. We also offer exfoliation, microdermabrasion, acne and rosacea treatment, microneedling, medical-grade peels and skin care education. Our treatments are non-invasive with little or no downtime.

Young woman with healthy clean skin
  • Personalized Services

    We create a custom treatment plan for every patient depending on your skincare desires and needs.

  • Advanced Technology

    We use state-of-the art technology and the latest treatments to ensure the best results.

  • Ophthalmology

    Our ophthalmology services such as exams, surgeries, condition treatments and more, are provided by Dr. Freeley, a nationally respected ophthalmologist with more than 30 years of experience. 

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